This business case study explores the strategic opportunities for HoYoverse to expand Genshin Impact in the Indian gaming market. With in-depth market analysis, the study identifies key challenges, user behaviors, and actionable recommendations for sustainable growth. It highlights cultural localization, pricing strategies, partnerships, and community engagement as core drivers to position Genshin Impact successfully within India's rapidly evolving gaming ecosystem.

View full Case Study Here: https://www.behance.net/gallery/225074501/Genshin-Impact-Indian-Business-Market-Case-Study